June 25, 2021

POSTED BY

Rafael Esquer

CATEGORY

Barbie Loves the Ocean: The Collection Made from 90% Recycled Ocean-bound Plastic

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I was very encouraged when I read this initiative to alleviate the environment. This month, Mattel introduced Barbie Loves the Ocean, the first collection made from 90% recycled ocean-bound plastic. This launch is a step of the company towards achieving 100% recycled, recyclable or bio-based plastic materials across all of …

new york branding sports graphic design studio

I was very encouraged when I read this initiative to alleviate the environment. This month, Mattel introduced Barbie Loves the Ocean, the first collection made from 90% recycled ocean-bound plastic. This launch is a step of the company towards achieving 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030.

The Barbie Loves the Ocean Collection features three ethnically diverse dolls whose bodies are made from 90% recyclable ocean-bound parts. Mattel is committed to adhere to its high manufacturing standards of delivering the same quality expected from the legendary doll.

‘Our 62-year legacy is steeped in evolution, as we consistently drive forward initiatives designed to better reflect the world kids see around them. Barbie Loves the Ocean is a prime example of sustainable innovations we’ll make as part of creating a future environment where kids can thrive,’ said Lisa McKnight, Senior Vice President and global head of barbie & dolls, Mattel. ‘We are passionate about leveraging the scope and reach of our global platform to inspire kids to be a part of the change they want to see in the world.’

new york branding sports graphic design studio

Just like Mattel, there are other companies out there that are launching initiatives to protect our planet. One of our responsibilities as consumers is to make informed decisions. We must take the extra step of researching the brands we consume and hold them accountable for their practices. Support companies that are doing good and ditch those who don’t align with your ethics. Together, we will make a difference. In the meantime, you can gift a Barbie Loves the Ocean while helping recycle ocean-bound plastic. Win, win!