July 27, 2021

POSTED BY

Celeste Hylton-James

CATEGORY

It’s Alive! Olympics’ Powerful & Brilliant Pictogram Tribute

olympics pictogram design 2020 2021

All rights reserved to the National Olympic Committee Some of the most powerful, brilliant designs are rooted within the chameleon-like Olympics branding system. From the uniforms to the exhibition design, around the world, we wait to be amazed by the host city’s chosen creatives vision. And we were pleasantly surprised …

All rights reserved to the National Olympic Committee

Some of the most powerful, brilliant designs are rooted within the chameleon-like Olympics branding system. From the uniforms to the exhibition design, around the world, we wait to be amazed by the host city’s chosen creatives vision. And we were pleasantly surprised by an idea that is clear, simple, and beautiful. *wink* *wink*

While a picture is worth a thousand words, a pictogram is only married to one object, or in the Olympic’s case, a sport. And this year, it came out of the frame to embrace the commencement of the long-awaited 2020 Olympic Games.

The original pictograms, led by Masaru Katsumi and graphic designer Yoshiro Yamashita for the 1964 Olympic Games, have withstood time in its effort to embrace globalization. What has eventually turned into a new collection of pictograms by Masaaki Hiromura, is an embodiment of Japanese sensibility and carefully curated presentation:

“These pictograms utilize the same concept of conveying movement as we see in ukiyo-e woodblock prints and, later in manga, in a flat, two-dimensional space. Just look at the image for an emergency exit of a green man moving toward an open door, a pictogram that has become universally accepted. Wherever you see it, that image communicates the need for speed, for haste, in the event of an emergency, as well as the idea of safety being nearby. ”

– Makoto Watanabe, a lecturer in communications and media
at Hokkaido Bunkyo University, Source.

Enjoy the homage to one of the greatest collections of pictograms of all time below: