August 6, 2021

POSTED BY

Rafael Esquer

CATEGORY

Bold Graphics to Spread Joy Across the 5 Boroughs of NYC by Burn & Broad

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Burn & Broad, the creative studio founded in 2016 by former Nike Art Director, Eugene Serebrennikoc and artist, illustrator and creative director, Vicente Garcia Morillo have launched It’s a Sign™ NYC for the 2021 summer. Lucky New Yorkers and visitors alike will be surprised and delighted by the colorful art …

new york branding sports graphic design firm

Burn & Broad, the creative studio founded in 2016 by former Nike Art Director, Eugene Serebrennikoc and artist, illustrator and creative director, Vicente Garcia Morillo have launched It’s a Sign™ NYC for the 2021 summer. Lucky New Yorkers and visitors alike will be surprised and delighted by the colorful art installation to be found across the five boroughs of the City of New York.

Their goal is to give joy and to celebrate the resilience of the city and its people for everything they have endured over last one-and-a-half year.  In a culture who is increasingly more interested in looking at their smart phones than the environment, the eye-catching bold graphics hope to make Passersby to look up away from their phones.

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In addition to the physical signs, Burn and Broad are simultaneously launching a digital NFT collection with 25% of the profits going towards City Harvest, the non-profit that since 1982 has focused on feeding hungry New Yorkers. City Harvest is New York City’s largest food rescue organization, helping to feed the more than 1.5 million New Yorkers who are struggling to put meals on their tables.

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All images ©Burn & Broad