August 16, 2021

POSTED BY

Jesus Ortega

CATEGORY

Tokyo 2021 Paralympic Games Sport Pictograms

new york branding sports graphic design company

We are still in the Olympic spirit and let me tell you the Olympics are still not over. The Paralympic Games are set to start next week Tuesday, August 24, 2021, and will last until Sunday, September 5. With less spotlight than the categories that just finished, these sports are just as …

new york branding sports graphic design company

We are still in the Olympic spirit and let me tell you the Olympics are still not over. The Paralympic Games are set to start next week Tuesday, August 24, 2021, and will last until Sunday, September 5. With less spotlight than the categories that just finished, these sports are just as exciting and I would recommend everyone to tune in and support their athletes. To celebrate the start of the Tokyo Paralympics 2020 games, I would like to share the pictograms designed for each of the 22 sports represented in these games. 

The Pictograms were designed by graphic designer Masaaki Hiromura and his design team. The Pictograms depicts the 22 Olympic sports, with bicycle having two icons for their double discipline. The icons representing each sporting disciple come in three forms:  a “free type,” a “frame type,” and a kinetic GIF. The Pictogram’s main color is Blue, however, they are also used with complimentary traditional Japanese colors. It is important to note that these icons were designed meticulously in the sense that they overcome the language barriers. Hiromura made sure each icon was internationally recognizable depicting the respective individual sport.

new york branding sports graphic design company
new york branding sports graphic design company