September 10, 2021

POSTED BY

Rafael Esquer

CATEGORY

“Money Is the One True Gold,” the Mesmerizing Animation of Banknotes by Lachlan Turczan

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Currency design has always fascinated me. And so, it has director Lachlan Turczan! The geometry, line work, guilloche patterns, subtle coloring, and iconic imagery found in currency around the world became the visual vocabulary for his most recent music video, Money Is the One True Gold performed by American songwriter, …

new york branding sports graphic design firm

Currency design has always fascinated me. And so, it has director Lachlan Turczan! The geometry, line work, guilloche patterns, subtle coloring, and iconic imagery found in currency around the world became the visual vocabulary for his most recent music video, Money Is the One True Gold performed by American songwriter, guitarist, and composer Blake Mills.

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Turczan, created a six-minute-long mesmerizing collage using imagery on banknotes from over 23 countries. Through the video we witness world history, from the age of exploration to industrialization. Along the way, we see office buildings and icons of freedom stand in stark contrast to images of slavery. Although the entire piece is enjoyable including abstract patterns juxtaposed with ornated lettering, seals, and national symbols, one of the parts that I enjoyed most was the ending. The project culminates with the collective eyes of all world leaders staring back at the audience.

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Regaring his creative process, Lachlan Turczan, who graduated with a BFA from Rhode Island School of Design, explains, “I made hi-resolution scans of banknotes from 23 countries ranging from the 1800s to the modern day. Machine learning was used to further enhance these scans so that I could zoom in on the intricacies of the engravings.”

new york branding sports graphic design firm
new york branding sports graphic design firm

All images ©2021 Lachlan Turczan