December 23, 2021

POSTED BY

Jack Gordon

CATEGORY

Project Sekai’s “Lower” Event Cards

New York graphic design firm

For those who don’t know, Project Sekai is a mobile rhythm game made in Japan, where you tap notes to the beat of various songs. You earn “member cards” which represent members of each of the bands in the game, and new cards are released during each event. During this …

For those who don’t know, Project Sekai is a mobile rhythm game made in Japan, where you tap notes to the beat of various songs. You earn “member cards” which represent members of each of the bands in the game, and new cards are released during each event. During this event in particular, cards were released for the song “Lower”, which wouldn’t stand out as much if it didn’t completely defy the user’s expectations.

Project Sekai‘s cards normally look like the first image, with lots of dimension and smooth color and shading. That’s how the “Lower” cards first look when you get them, showing similar images to that. However, when you upgrade these cards, the style completely morphs into the image above. A thick colored border is added, and the character is more 2 dimensional with a flat image in the background. The texture of the clothes is rough and gives the card a storybook-like feel, which is what I can assume the creators were going for. Not only does it capture the fantasy story aesthetic, but it also fits the theme of the band, giving the members stoic facial expressions, with a relaxed standing pose. There’s something mesmerizing about the stark difference of the two styles, making a perfect design strategy for drawing in customers, these customers being the players willing to buy these cards. The game itself is very enjoyable to play but is made so much better by the beautiful pieces of art they put on the cards.

Illustrations by © 2021 Craft Egg