December 27, 2021

POSTED BY

Jack Gordon

CATEGORY

“Lower” Official Music Video

New York graphic design firm

In an earlier post, “Lower” was written to be a song created for the game Project Sekai, however, the producer of the song released the official animated music video shortly after Project Sekai, released their version of the song. Before this video was released, it was difficult to discern what …

In an earlier post, “Lower” was written to be a song created for the game Project Sekai, however, the producer of the song released the official animated music video shortly after Project Sekai, released their version of the song. Before this video was released, it was difficult to discern what exactly the song was about, especially so if you can’t speak Japanese, however, this music video made it very clear. The song is about what we can assume is a peasant girl and how she feels about a noble girl who happens to be a witch. They wish to stay together for as long as it takes, but the witch keeps saying that it might not last long. To keep the witch from leaving, the girl tells the community that she is indeed, a witch. At the end of the video, the witch is burned at the stake and the peasant girl keeps her remains with her.

The story isn’t the only thing that is beautifully crafted in this video, but also the illustrations used. The peasant girl is colored in dark, unsaturated colors, reflecting the dark desire she has to monopolize the witch girl. The witch, however, is mainly colored in white and vibrant colors, showing how pure her intentions are, as well as how she feels about the peasant. Another thing to note is how the choruses are drawn. Throughout the whole video, the illustrations are morphing, showing the same scene but in different ways, such as the girls sitting in chairs, but some parts of the screen are showing the same thing, except replacing the girls with flowers. During the chorus, the girls are always dancing, the first couple choruses showing the witch taking the lead in the dance and smiling. However, during the last chorus, the peasant girl is taking the lead in the dance, and the morphed parts of the image replace the witch with a skeleton, showing how the peasant girl can now dance with the “witch” for as long as she wants, even though she is only a corpse.

The imagery in this video is wonderful, and the story is not what you would expect in the slightest. The producer of the video has created an amazing piece of art to match a brilliant song, and if you enjoy things like this, I highly recommend watching it.

Song by © nuyuri