January 5, 2022

POSTED BY

Jose Fresan

CATEGORY

2022 A Very Peri Year

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Pantone has revealed this year’s color: PANTONE 17-3938 Very Peri. They have labeled it as “A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.” This new color encompasses the qualities of blues but also possesses a violet undertone. It is calm yet active and joyous. In order …

Pantone has revealed this year’s color: PANTONE 17-3938 Very Peri. They have labeled it as “A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.” This new color encompasses the qualities of blues but also possesses a violet undertone. It is calm yet active and joyous.

In order to select the Pantone Color of The Year, experts at the Pantone Color Institute™ do deep research in trend analysis, media, fashion, textures and materials, and events that capture worldwide attention. But this is the first time that the Pantone team has created a new color for their color of the year. As Laurie Pressman, Vice President of the Pantone Color Institute, states: “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet-infused blue hue highlights the expansive possibilities that lay before us”.

Leatrice Eiseman, Executive director of The Pantone Color Institute, describes this year’s color selection as spritely, joyous, and dynamic as it encourages courageous creativity and imaginative expressions.

You can check out the release video below: