Author Archives: Jesus Ortega

September 13, 2021

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Jesus Ortega

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Drake’s and Kanye’s New Album Covers

These past weeks have been really exciting for the hip-hop community. Two of the top hip hop artist of this new generation have both dropped their much-anticipated albums. Right from the gecko, they let it…Continue reading

August 30, 2021

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Jesus Ortega

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Adidas and Nike Inevitable Record Selling Jerseys

Last week I talked about the controversial new uniforms by Puma Football. They say there’s no such thing as bad publicity and I’m pretty sure Puma doesn’t mind being the center of the conversation even…Continue reading

August 23, 2021

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Jesus Ortega

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The Controversial Puma 2021/22 Kits

There is nothing more enraging in football than messing with your club’s crest. Of course, I mean it in a designed way and aesthetically. If I was to ask you what would be the most…Continue reading

August 16, 2021

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Jesus Ortega

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Tokyo 2021 Paralympic Games Sport Pictograms

We are still in the Olympic spirit and let me tell you the Olympics are still not over. The Paralympic Games are set to start next week Tuesday, August 24, 2021, and will last until Sunday, September…Continue reading

August 9, 2021

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Jesus Ortega

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FOOTBALL GAMING FAKE LOGOS

One of the most commercialized sport happens to be the most popular one in the world, Football. Football clubs sure do spend a lot of money on record fee signings but they also generate a…Continue reading

August 2, 2021

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Jesus Ortega

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MLB Cleveland Has a New Branding

Cleveland Guardians Primary Logo Throughout the past years, there has been a great amount of debate on cultural awakening and the mix of politics and sports. Whether it’s Black Lives Matter or cultural appropriation, these…Continue reading

July 22, 2021

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Jesus Ortega

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Team USA Olympic Kits

One thing for sure this summer has promised us is back-to-back sporting events. From Football events like Copa America, Eurocup, Copa Oro to the Basketball NBA playoffs. Now we will be presenting the Tokyo summer…Continue reading

July 12, 2021

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Jesus Ortega

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The Logo Evolution of the Concacaf Copa Oro

What a football summer! We are two tournaments down and one more to go. Congratulations to Argentina and Italy for winning their respective cups. The final international FIFA tournament of the Summer is the Concacaf…Continue reading

July 8, 2021

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Jesus Ortega

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Turning off the fire: Chicago Fire FC 2021 Re-branding

What are MLS clubs doing with their logos? Although they aren’t considered iconic branding s yet, these clubs have had logos that have been unique in their own creative way and somehow that seems to…Continue reading

June 29, 2021

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Jesus Ortega

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Illustrating the NBA playoffs by Jack Perkins

Artwork/Instagram @Purehoop I just can’t catch a break when it comes to sports. Whether it’s football, American football, baseball, boxing, or basketball to name a few, I will always be on top of these events.…Continue reading