Author Archives: Jesus Ortega

June 21, 2021

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Jesus Ortega

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The Logos of the 2021 NYC Mayor Candidates

In Spanish, there is a saying that translates into this, “A picture is worth a thousand words.” This is somewhat true especially when you want to stamp your presence across a city with 8.419 million inhabitants. The…Continue reading

June 11, 2021

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Jesus Ortega

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Explaining NYC Ranked-Choice Voting through Bagels By Wall Street Journal

@The Wall Street Journal We are a few weeks away from the primary elections to select the nominees for the mayor of New York City. Aside from figuring out who we will be voting for,…Continue reading

June 2, 2021

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Jesus Ortega

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Introducing the Updated 2021 UEFA Champions League Branding

After all the moments of uncertainty in the football community, we finally received some good news. There will be Champions League this year! The best football competition will be happening shortly after the Super League…Continue reading

May 28, 2021

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Jesus Ortega

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Columbus Crew New Branding

There is a classic phrase that goes like this, “If it’s not broken don’t fix it.” We use it a lot in the design community and recently its been used a lot in football. Every…Continue reading

May 20, 2021

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Jesus Ortega

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Behind the Badge: Danubio F.C.

The beauty of football relies on the fact that it has no ages. This is the case of Danubio FC, a team from Montevideo, Uruguay. With a dream of having their own football team, Danubio…Continue reading

May 10, 2021

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Jesus Ortega

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Whatsapp ‘Mama Love’ Sticker Pack

This past weekend and this week have been special for many of us. It marked another date celebrating and recognizing the most powerful and resilient persons in this world, our mothers. Of course, we should…Continue reading

May 3, 2021

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Jesus Ortega

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Alice Neel: People Come First at the MET

Image ©The Metropolitan Museum of Art A couple of months ago I got so excited to hear that the MET would be doing an exhibition on one of my favorite painters, Alice Neel. For years…Continue reading

April 22, 2021

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Jesus Ortega

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The Death of Football- Shameful Branding of The Super League

It is no secret that the beautiful sport of football has gone on a decline. Either by politics, money injection, corruption, racism, or VAR, football is screaming for a change. We all know that there…Continue reading

April 12, 2021

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Jesus Ortega

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Inter Milan I M bold look by Bureau Borsche

How do you measure success in sports branding? When an identity is released simultaneously with a big player signing, it could be arduous to measure the impact of the branding. Such was the case of…Continue reading

March 31, 2021

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Jesus Ortega

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The New Branding of Spain’s Football National Team & Federation

These past weeks have been exciting for the football community. It is International Break and our national teams are competing either in friendlies, Qatar world cup qualifiers, or Olympic qualifiers. A lot of football but…Continue reading