Author Archives: Jesus Ortega

September 10, 2020

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Jesus Ortega

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Behind the Badge: Columbus Crew

Besides the Referee, the only team that wears yellow in the MLS is Columbus Crew. The Ohio based team has well-shaped the MLS by christening the country’s first major-league stadium built specifically for soccer. It…Continue reading

September 4, 2020

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Jesus Ortega

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Behind the Badge: Jeonbuk Hyundai Motors FC

It’s not a surprise to see the different franchise phases it took for some K-league teams to become who they are. Jeonbuk Hyundai Motors, for example, has had 4 different names throughout their franchise history…Continue reading

August 27, 2020

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Jesus Ortega

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The New Expansion Team in the MLS: St. Louis SC

Did you know the country’s first only fully professional football league dates back to 1907 and it happened in St. Louis with the St. Louis Soccer League. Despite the strong heritage with football, the city…Continue reading

August 19, 2020

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Jesus Ortega

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Behind the Badge: Kansas City Wizards

Formally known as Kansas City Wizards, a new era beginning in the mid-2000s saw the franchise completely change their brand identity to officially become Sporting Kansas City. Combinations of various symbolic elements make up the…Continue reading

August 12, 2020

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Jesus Ortega

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The Logos of the New Liga de Balompié Mexicano

In a matter of a few months, a new football league was formed in Mexico. During the beginning of the pandemic, a controversial move was made by the Mexican federation. The Liga de Balompié Mexicano…Continue reading

August 4, 2020

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Jesus Ortega

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Behind The Badge-DC United

Winners of the Copa Interamericana in 1998, DC united has evolved to become one of the most successful franchises in Major League Soccer. Debuting in 1996, the Champion of the first three MLS seasons has…Continue reading

July 29, 2020

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Jesus Ortega

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The New Branding of Charlotte Football Club

There is another expansion team coming into the Major League Soccer of the United States. Well, there will be actually 4 teams starting their debut as of 2021 to 2023. With these newly added teams…Continue reading

July 22, 2020

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Jesus Ortega

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Behind the Logos of Boxing

As you may know, as a studio that specializes in branding we are always paying close attention to this field. Personally I have a weakness for sports branding, especially football. Many athletes have been able…Continue reading

July 13, 2020

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Jesus Ortega

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Black Lives Matter Mural in NYC

If COVID wasn’t enough, we are living in an era that not only is a virus killing minorities but also police brutality and racism. It is important to be aware of what’s going on around…Continue reading

July 9, 2020

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Jesus Ortega

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The Iconic Glasgow Crest of Rangers

There are two teams in Glasgow that play a big roll in football history. These teams are Celtic and Rangers who also happen to be part of the Old Firm derby. These Glasgow football clubs’…Continue reading