Author Archives: Rafael Esquer

March 23, 2010

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Rafael Esquer

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The Power of Place

In May 2008, The Philip Johnson Glass House and Moleskine® launched a partnership to produce a custom sketchbook and an online gallery of sketches inspired by the Glass House’s unique power of place and role…Continue reading

March 22, 2010

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Rafael Esquer

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Behind the Scenes: Primo

We want to share some of the original sketches that lead to the logo for Primo. For a few days, the alfalfa studio team worked closely with our client, YoyoFactory, to come up with the…Continue reading

March 18, 2010

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Rafael Esquer

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Dejando Huella Conference in Querétaro, México

Our talented friends at design studio Tipos Libres, (if you haven’t heard of them, you will) in Queretaro, Mexico organize Dejando Huella (Leaving a Mark), a design conference now in its 13th year. This year’s…Continue reading

March 17, 2010

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Rafael Esquer

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Rafael Esquer vs Fashion 04

In his acclaimed book The Picture of Dorian Gray, Oscar Wilde meditates about beauty. He says “beauty is a form of Genius – is higher, indeed, that Genius, as it needs no explanation. It is…Continue reading

March 16, 2010

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Rafael Esquer

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To Put Off Intentionally the Doing of Something that Should Be Done

https://vimeo.com/johnnykelly/procrastination Today’s entry refers to the definition of “procrastination” according to the Free Merriam-Webster Dictionary. John Kelly, a student at Royal College of Art, didn’t procrastinate much and went ahead and finished a short film…Continue reading

March 15, 2010

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Rafael Esquer

CATEGORY

Paul Sych Type Found its Roots in Jazz Music

We’d like to present the typographic work of Canadian designer Paul Sych. For over 2 decades, Paul has been exploring and practicing many of the parallels between art and music. Quoting the late design historian…Continue reading

March 12, 2010

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Rafael Esquer

CATEGORY

Introducing Primo, the Ultimate Collectors Yoyo

“Looks Sick” —Ben Wilson “Beautiful” —Juan Renteria, Phil Ho “Rad!” —Igor Galiev “Want, Want, Want!” —Rudolfs Berzins “droool drool” —Matt Peart “Aweesooooooooooooooooome!” —ChongRay Lim One of the coolest things about our job is when we…Continue reading

March 11, 2010

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Rafael Esquer

CATEGORY

Rafael Esquer vs Fashion 03

We are excited to share more fashion photography by Rafael Esquer. If painting creates shapes and forms with pigments, then photography would be painting with light. Like any other art form, it takes discipline, hard…Continue reading

March 10, 2010

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Rafael Esquer

CATEGORY

Esquer/Esquire Poster for LGDA Lecture

Last year in April, I was invited to give a lecture in Louisville, KY by the LGDA (Louisville Graphic Design Association). They also asked alfalfa studio to design the poster. I wanted the design of…Continue reading

March 9, 2010

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Rafael Esquer

CATEGORY

Basic Graphic Design Class at SVA

Last fall, I taught a Basic Graphic Design class at School of Visual Arts. As a final assignment, I gave my class the script of a play to read and then design a poster. The…Continue reading