Author Archives: Sunghyun Bang

December 4, 2018

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Sunghyun Bang

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New Logo For Heyday By Collins

Heyday is a brand of tech accessories and electronics exclusively available at Target. Brand Consultancy Collins was responsible for the overall design including brand strategy, identity, and design program. Before I knew Heyday was designed by Target, I was immediately reminded of Target.…Continue reading

November 28, 2018

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Sunghyun Bang

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Smartians: Smarten Up The Things You Love

Has this ever happened to you? You’re looking at your phone or a book in bed, and when you want to call it a day, you suddenly feel too lazy to get up to turn off…Continue reading

November 20, 2018

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Sunghyun Bang

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Fresh Non-Alcohol Packaging Design

As a person who doesn’t like alcohol drinks because of my weakness to it, I sometimes want to order a cup of tea (actually, I once did at the bar), mocktails or secretly ask a…Continue reading

November 15, 2018

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Sunghyun Bang

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Do Ho Suh @ Brooklyn Museum

If you enjoy three-dimensional and big installation art, here is an intriguing exhibition for you. Brooklyn Museum is presenting an exhibition One: Do Ho Suh through January 27, 2019. Have you ever lived away from your…Continue reading

November 6, 2018

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Sunghyun Bang

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Mini Books of John Green

What do you think of mini books, the new trend in book publishing? I think they are pretty cute and practical but it will take some time for me to get used to flipping pages…Continue reading

October 29, 2018

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Sunghyun Bang

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#WontBeErased

One of many things I like about New York is the generosity for diversity. I have learned how to live together with people from various backgrounds. I am really thankful that New York has taught…Continue reading

October 22, 2018

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Sunghyun Bang

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Jeski Yi’s Eye-Catching Social Advertisement

There was a time when I thought that I would become an advertising designer. Even though I have pursued my career as a graphic designer, I’m mesmerized by simple and great ideas in advertisements. When…Continue reading

October 16, 2018

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Sunghyun Bang

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Meet Smartly, Target’s Newest Owned Brand

Target has rolled out their new discount brand, Smartly from October 14. It is available in Target stores or online for order pickup and drive up, or ship through Target Restock. Smartly offers affordability and convenience…Continue reading

October 8, 2018

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Sunghyun Bang

CATEGORY

Just Call Us Dunkin’

As a graphic designer with a great interest in branding, it is always exciting to see a fun and new branding project. Recently, there was a surprising re-branding project (or polishing marketing strategy?) for Dunkin’…Continue reading

October 1, 2018

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Sunghyun Bang

CATEGORY

Fun Never Stops with Whirli

Whirli Brand Film from Ragged Edge on Vimeo. Designing for kids requires a great deal of imagination and innocent mind. How can a brand for children be designed so it attracts kids and parents alike?…Continue reading