The Brand

Alfalfa New York. Simply Surprising.

From the SoHo design scene, Alfalfa New York is the brand that brings you fresh graphics, great design, and downtown cachet.

Our award-winning posters, t-shirts, tote bags, and display fonts capture the energy and fun of New York for visitors and residents alike.

Available only on our website, our products ship from New York to almost anywhere in the world.

Rafael Esquer, Gregory Gross, and Minal Nairi established Alfalfa New York in 2009. Esquer serves as CEO and Creative Director and also runs Alfalfa Studio, his own interdisciplinary design shop in SoHo. He has lived in Manhattan for more than 20 years.

Esquer received his BFA in graphic design from Art Center College of Design. Some of his work is contained in the Library of Congress poster collection, the Montreal Museum of Fine Arts, the Poster Museum in Poland, and the Olympic Museum in Switzerland.