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Growing Fresh Ideas.

Welcome to Alfalfa Studio. We are a branding and graphic design firm led by Rafael Esquer and located in Sugar Hill, the historic West Harlem neighborhood of New York City. Since 2004, Alfalfa Studio has created identity systems, campaigns, and communications for civic, cultural, and commercial clients.

Our mission is simple: Make the idea clear and simple, the design surprising and beautiful. We believe good design helps people understand, trust, and connect with organizations, places, and initiatives.

Alfalfa Studio is proud to be a NYC certified minority-owned business enterprise (MBE).

Growing Fresh Ideas.

Highlights

Brand Development

Image Making

Moving Image

Publication Design

Brand Ecosystem